As a trailblazer who has set a flame across the industry with his multifaceted skills as a master behind the turntables, a voice for the voiceless through his philanthropic efforts, he is one who recognizes the importance of continuous elevation. Ferrari “Rari” Simmons is the game-changing renaissance man every generation needs. From the viral Baller Alert podcast reposts to sweeping the airwaves morning, noon, and night the culturally driven phenom is back once more to charm the hearts of millions as the voice of reason.
Like many, the pandemic changed the trajectory of life, Rari continued radio but wanted to help elevate the culture from behind the big doors, where the former Warner Records executive rallied for upcoming talent Nationally through his position as National Director of Lifestyle & MixshowPromotion.
In 2016, Ferrari became the recipient of the Ford Motor Company “Go Further” award and The Commission “Hustle Hard” award. Holding a galore of titles and having acquired many accolades across his tenure within the music industry, including but not limited to being named the two-time “Radio Personality of the Year”, “DJ of the Year” & Radio Facts nationally ranked, Radio Personality “Legend in the Making” he continues to thrive and place his talents where it is divinely needed.
Well-versed in all aspects of the entertainment industry from radio, television, his dextrous ability to DJ, podcasting and executive-level business deals, Rari continues to evolve with the times. The Atl’ien by way of Florida has made his claim to fame through his passion for being on the radio. As one who has been the Voice around 285, and commanded the streets of Atlanta, he will now reign as the Heart of Atlanta Monday - Friday afternoons “Rari at 2” on iHeartRadio 2PM – 7PM.
Ferrari’s keen sense for charting talent, music trends, ability to get the heavy sought-after answers through exclusive interviews and keeping the people up to date make him an undeniable asset to continue to blaze the airwaves.