Adidas ends partnership with Kanye West over 'unacceptable' remarks

Adidas has ended its partnership with Kanye West, describing the US rapper’s recent comments as "unacceptable, hateful and dangerous". The German sportswear company has faced pressure to cut ties with West, who has legally changed his name to Ye, over his antisemitic remarks on social media. Adidas said it was ending production of its Yeezy branded products, produced in collaboration with West, with "immediate effect". In a statement, the company said: "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.


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