Kanye West continues to add more businesses into his growing empire. According to TMZ, the 44-year-old artist poured millions into Ice Cube’s Big3 basketball league. Big3 is a 3-on-3 basketball league founded by hip hop musician and actor Ice Cube and entertainment executive Jeff Kwatinetz. Reportedly, Kanye became a new league investor during the 2021 season and invested somewhere in the mid to high seven-figure mark. No additional details about the deal have been released.